The Rosarito Craft Beer Development Program is designed for craft brewers, bar staff, hospitality employees and entrepreneurs connected to the sector.
The program includes 16 workshops and courses organized across four areas:
- Craft beer technical training
- Tax and business formalization
- Digital photography and video
- Strategic sales
The program also includes preparation for the internationally recognized Cicerone® Certified Beer Server certification.
The initiative is expected to directly benefit 150 participants, strengthening technical service quality and increasing the visibility of Rosarito’s craft beer sector within Baja California’s tourism offering.
Alignment with Strategic Planning
The project aligns with the Baja California State Development Plan 2022–2027 under the Economic and Sustainable Development pillar.
More specifically, it aligns with the component High-Value Spaces and Opportunities for Participation in the Economy and with Policy Guideline 7.2.1 — Financial Support and Technical Assistance for Entrepreneurs.