The Rosarito Innovative Business Agenda is a comprehensive strategy designed to strengthen the positioning, collaboration and institutional capacity of the local business sector. The initiative is led by the Consejo Coordinador Empresarial de Playas de Rosarito.
The project seeks to establish a permanent working structure to collect and analyze relevant information that supports decision-making by chambers of commerce and business organizations, while also monitoring regulatory changes, business trends and investment dynamics.
The Strategy Includes:
- Municipal meetings to analyze current issues, institutional coordination and matters requiring engagement with local authorities.
- State-level meetings with other Business Coordinating Councils.
- One-on-one meetings with chambers of commerce and member organizations.
- Participation in meetings convened by participating business chambers.
- Periodic collection of statistical and diagnostic information on local business activity.
- Development of a digital platform to consolidate economic reports, announcements, indicators and content related to the Rosarito Innovative Business Agenda.
Alignment with Strategic Planning
The project aligns with Policy Guideline 7.2.2 — Institutional Support for Business Capacity Development, by strengthening coordination within the business sector, promoting collaboration among organizations and contributing to the development of institutional capabilities.