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El Mar y Yo: Community Engagement with the Uribe 121 Reef Museum

The project proposes an initial pilot phase combining educational, cultural and tourism activities to strengthen community engagement with the Uribe 121 Reef Museum in Playas de Rosarito.

🎯 Objective

Promote community engagement with the Uribe 121 Reef Museum through educational experiences, learning materials and school visits, while strengthening local identity, environmental awareness and the economic development of Playas de Rosarito.

📋 Description

The project includes the implementation of an initial pilot phase combining educational, cultural and tourism activities designed to strengthen community engagement with the Uribe 121 Reef Museum in Playas de Rosarito.

The initiative promotes strategic collaboration among the education sector, business community and local tourism infrastructure.

Alignment with Strategic Planning

The project aligns with the Baja California State Development Plan in the areas of:

  • Social Well-Being & Human Development
  • Sustainable Economic Development
  • Environment & Sustainable Development

Its activities contribute to education, educational tourism, diversification of the tourism offering and environmental awareness.

The project also aligns with the Playas de Rosarito Municipal Development Plan in the areas of social development and education, economic development and tourism, culture and identity, and environmental sustainability.

It also supports the Urban Development and Ecological Planning Program and aligns with United Nations Sustainable Development Goals 4, 8, 11, 13 and 14.

Project Information

PROJECT ID

PR-2603-07

YEAR

2026

STRATEGIC ALIGNMENT

1 — Social Well-Being & Human Development
2 — Sustainable Economic Development
3 — Environment & Sustainable Development

BENEFICIARIES

•3 schools participating in the pilot program
•15 transportation trips
•400 students benefited
•30 teachers
•10,000 informational brochures for the educational community
•500 educational manuals

APPLICANT ORGANIZATIONS

CCDER