The project includes the design, development and implementation of a responsive web-based digital platform to operate a loyalty and commercial promotion program in Playas de Rosarito.
The platform will allow administrators to manage participating businesses and users, operate a points and rewards system, manage promotions and campaigns, validate benefits through QR codes, and access basic performance metrics through an administrative dashboard.
The first phase includes operational launch, testing, basic administrator training and initial technical support for implementation.
Project Background
Playas de Rosarito has a strong tourism and commercial economy that can benefit from digital tools designed to strengthen competitiveness, encourage local spending and improve engagement among visitors, residents and businesses.
According to the project documentation, many local businesses currently lack integrated digital channels that allow them to promote their offerings, build customer loyalty and measure results.
The platform seeks to bring promotions, rewards and performance metrics together within a single digital ecosystem, making it easier to coordinate campaigns and track commercial participation.
The Project Includes:
- Registering and managing participating businesses, local users and tourists within a digital platform.
- Implementing a points, rewards and benefits system to encourage repeat purchases.
- Creating and managing commercial promotions and campaigns tied to seasons, events and local economic impact goals.
- Incorporating benefit validation and redemption through QR codes.
- Implementing an administrative panel and dashboard with basic metrics and statistics.
- Developing a mobile-responsive experience designed to support future integrations.