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Colmenas Creativas — Phase One

Colmenas Creativas seeks to strengthen the capabilities of tourism entrepreneurs and MSMEs in Playas de Rosarito through applied training, technical assistance and connections to market opportunities.

🎯 Objective

Implement the first phase of the Colmenas Creativas program to strengthen business capabilities, develop creative products and services, and accelerate their connection to market opportunities.

The project includes an outreach and recruitment process, training, technical assistance and follow-up designed to improve competitiveness, support business formalization, and generate or preserve employment in Playas de Rosarito.

📋 Description

Colmenas Creativas is an applied training program designed to reduce professionalization gaps among tourism entrepreneurs and MSMEs.

Its methodology is based on knowledge transfer, experiential learning, collaborative development and immediate application, following the Incubatour model.

During this first phase, participants will receive training through the META Program, along with support to accelerate the development of five tourism products.

Alignment with Strategic Planning

The project aligns with Pillar 2 — Sustainable Economic Development, strengthening the competitiveness and productivity of tourism MSMEs through innovation and applied training.

It also supports Strategy 2.3 — Entrepreneurship and Innovation Development, focused on business professionalization and the creation of differentiated tourism products.

The initiative also aligns with:

Pillar 3 — Social Well-Being & Human Development
Pillar 4 — Governance & Regional Development
Strategy 2.5 — Value Chain Integration
Pillar 5 — Sustainability & Territorial Competitiveness

Project Information

PROJECT ID

PR-2603-10

YEAR

2026

STRATEGIC ALIGNMENT

2 — Sustainable Economic Development
3 — Social Well-Being & Human Development
4 — Governance & Regional Development
5 — Sustainability & Territorial Competitiveness

BENEFICIARIES

Expected Outcomes:

•Strengthened business capabilities
•Acceleration of 5 tourism products
•Formalization of tourism MSMEs
•Connections to regional markets

APPLICANT ORGANIZATIONS

CCDER