The 2026 Binational Hotel Investment Forum for the Coastal Corridor is envisioned as a strategic platform to analyze and promote new investment opportunities in the region’s hotel and tourism sectors.
The initiative builds on the region’s growth potential within the CaliBaja megaregion, driven by sustained tourism growth, proximity to the California market and the strength of the binational economy—factors that have contributed to increasing demand for hospitality infrastructure.
The Project Seeks To:
- Promote hotel investment portfolios along the Tijuana–Ensenada Coastal Corridor.
- Facilitate connections among developers, investors and hotel operators.
- Attract international hotel brands.
- Generate specialized knowledge on investment trends and business models.
- Strengthen binational cooperation in tourism and economic development.
- Encourage the development of new hotel infrastructure projects.
Alignment with Strategic Planning
The project aligns with Pillar 3 — Competitiveness & Economic Development, particularly the strategic focus on investment promotion and business development.
According to the project documentation, the forum is designed to attract investment, foster productive partnerships and strengthen Playas de Rosarito’s position within the regional and cross-border economic landscape.