The project will focus on southern Playas de Rosarito and is designed for MSMEs, tourism service providers, family-owned businesses, community groups, operators and other local stakeholders connected to gastronomy, fishing, rural and recreational activities, culture, nature, coastal tourism and tourism-related services.
The initiative includes the identification and prioritization of tourism areas, corridors and nodes, considering factors such as local tourism potential, community identity, concentration of service providers, accessibility, attractions, infrastructure and opportunities for further development.
Preliminary areas under consideration include:
- Puerto Nuevo
- Popotla
- Primo Tapia
- Rosarito–Puerto Nuevo Coastal Corridor
- Surf destinations
- Rural areas
- Tourism ranches
- Recreational sites
- Gastronomic, fishing, cultural and nature-based tourism nodes
The Project Includes:
- Identify MSMEs, tourism service providers and local stakeholders connected to tourism areas, corridors and nodes in southern Playas de Rosarito.
- Conduct a preliminary assessment of their compatibility with the federal community-based tourism model.
- Classify tourism service providers according to their readiness level, development gaps and opportunities for improvement.
- Organize the identified tourism offering within a digital destination platform.
- Improve the initial visibility of tourism service providers, experiences, corridors and tourism nodes.
- Develop a general roadmap for business, territorial and institutional development.
- Recommend a pilot tourism area, corridor or node for a potential future implementation phase.
Project Background
Southern Playas de Rosarito has significant tourism potential; however, information about its tourism offering is currently fragmented, territorial coordination is limited, digital visibility remains relatively low, and local businesses and service providers have varying levels of readiness to meet community-based tourism criteria.
As part of the project, the identified tourism offering will be organized within a digital destination platform, where users will be able to explore tourism service providers, experiences, areas, corridors and tourism nodes, along with basic information and general development recommendations.