Mi Negocio en Línea will operate as a pilot business digitalization program serving 50 businesses in Playas de Rosarito.
Each participating business will receive a basic, functional digital asset designed to support customer acquisition. The project includes the development of a one-page website with its own domain, optimized for mobile devices and integrated with direct contact tools such as WhatsApp, phone calls, contact forms and map location.
The program also includes basic performance measurement tools through Google Analytics, creation or optimization of the business’s Google Business Profile, training for participating businesses, and basic support and maintenance for 12 months following activation.
Project Background
The initiative addresses the digitalization gap affecting micro and small businesses that, although they may already use tools such as WhatsApp and social media, often lack their own structured digital assets.
According to the project documentation, this limits their ability to organize business information, improve visibility in search engines, generate leads, measure performance and turn their digital presence into sustainable sales opportunities.
The Project Includes:
- Implementing structured digital tools for micro and small businesses
- Providing direct customer contact and conversion channels
- Improving business visibility in search engines
- Strengthening digital capabilities through training
- Establishing tools to measure digital performance 13-Mi Negocio en Línea — Digit…