Rosarito + Inversión promotes sustainable economic growth throughout the municipality through comprehensive strategies focused on economic promotion, investment attraction and business development.
The program consolidates an Investment Opportunities Portfolio featuring technical and competitive information about the region, promotes Rosarito’s economic brand, and coordinates outreach and institutional collaboration initiatives to position the municipality as a competitive destination for investment and entrepreneurship.
Alignment with Strategic Planning
The project aligns with Pillar 2 — Sustainable Economic Development, through:
Strategy 2.3 — Entrepreneurship and Innovation Development
Strategy 2.5 — Productive Value Chain Integration
These strategies support stronger business capabilities and increased competitiveness.
The project also aligns with Pillar 4 — Governance and Regional Development, through:
Strategy 4.2 — Territorial Planning and Strategic Projects
This component focuses on generating strategic information to support decision-making and investment attraction.